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At Lufie we perceive luxury in a very different way. We want to differentiate ourselves from the luxury conglomerates by offering true uniqueness.
We don’t want to be the biggest or most successful brand, instead we focus on being the most distinct and singular independent luxury brand.
Our success will never be measured by figures and analytics, but by the passion of those we are able to inspire day-by-day.
"We don’t want to be the biggest or most successful brand, instead we focus on being the most distinct and singular independent luxury brand"
Ever since our inception we have been driven by our passion for timeless beauty and fine craftsmanship. We felt like these traits had to be incorporated into our identity since the start and the name LUFIE, which means LOVE in old Anglo-Saxon, is the one that best defines who we are and what we stand for.
At Lufie we have chosen crocodile skin to be our main raw material because it is, undoubtedly, one of the most precious and most beautiful natural skins. We control every step of the product chain, handpicking each skin at the farm and tracking them throughout production until they are finished and ready to be transformed by Italy’s finest craftsmen into one of our luxury goods.
Lufie is second to no one when it comes to attention to detail, exclusivity of our designs, and quality of our products. We assure that all raw materials and components, from the smallest rivet to the outer crocodile skin, are meticulously selected. Only the best will be used. This is what we call the true beauty “from the inside out”.
Unlike mass luxury brands, we want to offer real exclusivity. All of our products will be produced in small, limited and numbered editions. Each one of the crocodile skins used is unique, hence each product is inimitable.
We are delighted to invite you to explore the world of Lufie where you will discover the harmony among Love, Passion, Luxury, Heritage and Perfection.
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